How to Build a Personal Brand?

Let's have some real talk today, something that's been so buzzing around us lately — The Personal Branding!

Now, i know you might thinking like, “No!!! I am not any influencer or a public figure, so why do i really need one?”
Totally fair thought, but let me just explain you something — if you have an online presence and if you are applying for job or trying to grow your career and business, then you already have a personal brand.

So, here the only question is — are you working on shaping it or it is just happening on it's own?
Let me make you aware on this subject a little more.

What is Personal Branding Anyway?

Think this way — your personal branding is like your digital reputation mixed with your real-life vibe.
It's how the other people sees you, perceive you, what they expect when they read your name on the resume or on LinkedIn.

It's not about how you look like, it's like what people remember about you when you aren't present there.

Now, let's understand in steps, how one can build a personal brand:

Step 1: Get Clear On Who You Are

Before you update your any social media profile, or your LinkedIn banner pause and ask yourself — “what do i actually care about?”
This will work as a foundation, without this any personal branding will feel like hollow and you will be fed of faking it.

Step 2: Pick Your Platforms

You don't need to be on every other platform.
Pick where your chosen industries often hangs out, and most of the time, that might be LinkedIn, specially for professionals, job seekers and leaders, and much more apps for different professions.
Just start small and you can expand it later, always!

Step 3: Tell Your Story — Genuinely

People connect with people — not robots of course.
Just be honest, you don't have to show yourself over achiever or anything during your intro.
Just some basic but real, like how did you get to where you are? or what have you leant from your previous experiences.
So for this, you don't have to pretend, you have it all together.

Step 4: Share What You Know

Share your learnings + your experiences + your perspective + what you are still learning.
You don't need to over show yourself, your constant presence and authenticity is enough and over time, people will start to associate you with something special.
And that will be the beginning of a brand.

Final Thoughts

Here's the bottom line — you don't need to invent some shiny version of yourself, you just need to be what you actually are, share what you care about and most importantly stay open to growth.

And remember that, building your personal brand is not any one time project, it's a expanding stuff, that grows with you, and evolves as you do, so let go of perfection and present your real self.

jobdekhi.com is also a platform where you can get to make your appearance a little solid in your initial persona brand building stage, so go ahead and explore our platform jobdekhi.com today!